New app let's you share your photos, and get paid. No catch!
, a new social media application that will revolutionize the fashion industry made their mark during the Spring 2015 Mercedes-Benz New York Fashion Week. Developed in 2013, the application provides monetary incentives to users every time someone purchases a clothing item they have posted on social media. Founders, Esosa Ighodaro and Abiodun Johnson felt it was important to be a part of fashion week. "There is no better event than Fashion Week to be inspired and bare witness to the latest new trends," said Ighodaro. Laquan Smith of Laquan Smith New York, Harlem's Fashion Row and Hannan Saleh innovated with CoSign for this important week in fashion.
Designer Laquan Smith designed a limited edition T- shirt for CoSign. The shirt captured the individuality of his brand and CoSign. "It will help bridge the gap between social media and e-commerce," said Smith. The shirts were being given away via CoSign's site. "Our team is always exploring new ways to turn social media impressions into sales I think CoSign will help with those gray areas."
Harlem's Fashion Row, a lead platform for designers of color in New York City, partnered with CoSign for VIP gift bags for their annual fashion show and Style Awards event. The partnership showed two emerging platforms changing the face of the fashion industry.
For trend spotting, CoSign partnered with fashion photographer Hannan Saleh. Saleh's past work has been featured in Essence, Mod and Clam magazine. "I think this is an important app since a lot of photographers need to get designer info for all articles. Cosign can assist in identifying those pieces," said Saleh. A famed street style photographer she used her influence in New York City to collaborate with CoSign. The individuals captured were featured on CoSign's Instagram page.
CoSign's aim is to incentivize the consumer while bringing more exposure to a brand or company. "Fashion is going to be a key driver for users of the app," said Abiodun Johnson, co-founder of CoSign. "Fashion week was a great way to target out core user." "We hope they fall in love with the idea of CoSign. We want people to get inspired," said Ighodaro. CoSign will launch a Kickstarter campaign in October and officially launch in November on Google Play and the App Store.
CoSign is the first mobile app of its kind that allows users to "tag" items within content they upload to social networking sites. If their followers purchase the items, they receive a monetary reward. CoSign recently launched their Kickstarter campaign. You can donate here